Our goal each year is to break even on the Cardinals Ticket project. In the past, they used the Face Value being the highest priced game retail price ($157 last year). However, starting in 2020, they have changed the Face Value on all tickets to be the season ticket holders cost. To change things even more, they are using the value of the weekday price of $81 ($162 for both seats).
This change means the games they price at the 6 other tier pricing (weekend, high demands teams, holidays) will appear to sell above the face value.
We are very unhappy about this change and at this time, are unsure if we will continue the ticket project past the 2020 season. Unless the Cardinals change their face value method for 2021. We are not in this to make a profit, so changing the face value from $157 to $81, when they actually RAISED the prices this year, has made me unsure if I want to continue…but for 2020, we are going to make the best of it.
Give me your thoughts…
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